Digital marketing services by Venn Marketing Atlanta? Increase ROI: Every business has a goal of maximizing the return on investment, hence positioning your website well is a reason why local SEO is essential. It’ll increase your website visitors and new customers. You can get quality leads that ultimately attract more conversion. With a good site ranking, your home business will have a bolder brand. The site ranking helps in improving your brand awareness with regards to the location of your home business. Perhaps, if you understand the tenets of human behavior, the higher your site rank, the more it is likely to grab their attention. And the more site visits, the more organic traffic you accumulate for your website.
Good content can be surpassed by even better content. You have to make a better video than the one in the first position. Only then will you be sure of the first position. Design the content according to the chosen keyword. Obviously, you will need to develop content based on your keyword. If you do not do this, including the visitors but also the search engines will realize that the video has nothing to do with that search term. I should point out that that video content must be the right keyword. Here, you have two viable options: you can create something similar to # 1 on YouTube. Do you really want YouTube views? Then, I recommend you post content of the highest quality. The term “quality” seems to me to be outdated. I need to tell you what the quality is: the clip is at an HD resolution. The visitor experience counts enormously. Maybe you have something interesting to say. However, due to the blurred sound and the pixelated image, your message will lose its intensity.
Local SEO keywords are most commonly associated with “Transactional Intent”. These keywords are considered the holy grail in organic marketing. Sometimes referred to as “buy now keywords”, transactional intent keywords have a very high conversion rate and are responsible for driving sales and generating new leads for your business. While many SEO strategies are based around ranking sites for competitive, high-value keywords, there is an overlooked ROI in local SEO. Despite relatively low search volumes, local searches often carry a lot more intent and can deliver valuable traffic to your website.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers. Discover more details on https://www.vennmarketing.com/atlanta-seo/.
Local SEO has its own set of best practices. If not implemented in the right way, it will make things difficult and stops your site from performing well in search. For anyone wondering how local SEO differs from normal SEO, the former is all about building relevant signals around a specific location whereas the latter is the practice of getting higher SERP (search engine results pages) rankings for relevant keywords.
As consumers begin to lean more to the web and mobile devices, having a solid website is more crucial than ever. When you use Venn Marketing as your Atlanta web design firm, you’re working with a team of experienced brand strategists. Our web design team doesn’t just create attractive websites for the sake of design. Every website is created to enhance the brand strategy of the company. At Venn Marketing, the beginning stages of Atlanta website design includes finding the answers to some basic questions like: Who is the audience we are targeting? What message are we trying to communicate? What do we want people to think about our brand? How are we positioned in the market place? First we discover the answers, and then we design. Brand savvy companies know that a strong brand is a highly valuable asset. And since the Internet has become the number one resource for individuals seeking general information about a company, a website that’s in line with your corporate identity is crucial. See additional information at Venn Marketing.