Increase your marketing power from explainer videos? Another HUGE point in marketing cartoons’ scoreboard comes from visual simplification, as animation allows you to tackle and explain complex subjects and abstract environments in ways that people can easily relate to and understand. These videos provide an approachable medium that excels at leveraging visual metaphors and charming depictions that helps lessen learning curves. This makes them particularly valuable to businesses that often struggle to present products when using traditional methods (such as the tech industry). Say, for example, that you provide a tech solution that helps with environmental preservation through green website hosting. Even when your message is powerful and important, most people might even be unaware of the industry’s challenges and the impact that traditional hosting has on the environment.
Emphasize brand identity? When making an animated explainer video, it is vital that entrepreneurs give special emphasis to their brand’s identity. Brand styles and colors express the brand identity to customers. Add a call to action (CTA): A call to action (CTA) is anything designed to stimulate the audience and proffer an immediate response. A call to action is useful to give audiences the “fear of missing out” on a brands offer. Don’t make it cumbersome! Trying to pass too much information in one animated explainer video will reduce the attention and interest of audiences. Animated explainer videos should aim to inform, educate and entertain.
Social Media Comsumer Demand? The consumer demand from brands on social media is to generate more video content. Based on the findings of Hubspot’s research, 54% of consumers are demanding video content from the brands they associate with. Since social media has now become the primary channel for interaction with a brand’s target audience, businesses today should be responding to this shift in demand by implementing video marketing strategies. If you don’t have in-house animators and video specialists, then you can always hire a 2D animation studio to help you execute this social media marketing strategy. Read more info on #explainer video.
Explainer videos break down a new or complicated concept that is often, but not always, related to your product. This can help consumers better understand more complicated processes related to the purchasing or usage of your product. Explainer videos that discuss peripheral concepts or issues can be used to invoke thought-leadership and showcase your expertise. These can even be done in the form of short video infographics. Certain explainer videos can also take the form of a product or brand video by exploring buyer pain-points and providing solutions for them. Depending on the content of these videos, they can target both top and bottom-of-funnel consumers. Animation can also be used to convey points that are less tangible and thus more difficult to explain. In the climate of COVID-19, animated videos can help to replace physical actors.
How to tell (and act out) a memorable story? The secret to producing a good video lies in using the right type of storyline format for whichever product you want to sell. You’ve heard about the “formula” for a successful Hollywood move – A good story, memorable characters, and an exciting climax. Corporate production is very similar: To “sell” anything to an audience, you’ll need a well-written script, animated heroes, and an unforgettable ending that puts smiles on viewers’ faces, at least for a minute or two. Discover extra details at 2d animation.