Top company reviews guides by reviewmycompany.com? Online customer reviews give you a steady pipeline of(hopefully) positive content that search engines value highly when choosing which results to return. When you’re ranked higher, algorithms and people alike tend to see your website as an authority in your industry, which also leads to more exposure. Your brand can build significant trust and credibility from a steady stream of positive reviews. One of the more interesting findings of recent research is just how powerful reviews are at building your company’s online identity. Many shoppers distrust businesses that have ratings below(or even above) four stars. This leaves a small margin of error at the top, but companies with better average ratings are significantly more likely to see views converted to traffic and sales.
Consumers Consult Reviews Online Before Making a Purchase. The first statistic will help you to understand the importance of reviews in a consumer’s purchase journey. Nearly nine out of ten (89 percent) consumers worldwide make the effort to read reviews before buying products (Trustpilot, 2020). Not only does this imply that reviews are an integral part of consumers’ purchase process, it also indicates a high level of confidence and faith that buyers have in fellow consumers’ opinions. There doesn’t seem to be a big difference in reviews consumption between men and women. Just slightly more women (90 percent) read reviews compared to men (88 percent). Interestingly, slight imperfections in review scores seem to hold more swaying power. More than half of consumers say review scores that are less than perfect appear more “authentic.” In fact, six out of ten consumers say they will continue to do more research on products that have perfect, five-star reviews.
We recommend senior living and 55+ communities approach online reviews the same way they approach their marketing strategies. Every community should develop a reputation and review strategy that focuses on nurturing relationships with prospects, addressing their needs and meeting each person where they are in their individual purchase journey. Something to note, GMB has paused new reviews from appearing on local pages for the duration of the current coronavirus crisis. But that doesn’t mean you have to put the development of your community’s review strategy on hold. You can continue to work on your strategy for soliciting reviews for other sources like Facebook recommendations and Yelp. You can also continue to focus on supporting your community’s residents/homeowners and their families, as they continue to navigate these uncertain times, and provide a positive experience for those who you’re continuing to nurture.
Respond to reviews on multiple websites from one easy to use central dashboard. Share compelling positive reviews, automatically, and use them for social media content. Track trends and receive alerts of new reviews anywhere on the Web. Review My Company is the #1 solution to manage and push positive reviews! Why Are Reviews Important? Did you know that customer reviews increase sales conversions by almost 300%? And that 95% of people read a review before making a purchase? There’s a lot of business to lose if you don’t have reviews for your products or services. Review My Company is an online platform that provides your customers an easy way to review and amplify their positive experiences with your business, while only sharing negative reviews with you. Let’s see how much business you’ve been leaving on the table for your competition. Discover more information at review reputation builder software.
As much as 10 years ago, researchers described it as content that “gives a glimpse into real data from other people, unsanitized by regular media outlets”—a definition that still holds up today. Unfortunately, UGC in the form of online reviews is not something that is easily bought. As we recently discovered, a great overall customer experience leads to priceless content from users. However, companies will still make every effort to generate this, artificially or otherwise, because people are four times more likely to buy something that’s been recommended by a friend. Here’s how online reviews work as an essential part of referral marketing when it comes to e-commerce.