Family office investment tips and tricks with Obediah Ayton? Obediah Ayton, COO, The Private Investment Group, said: “The unique aspect of Unite Monaco, was creating an environment where Family Offices and private wealth felt comfortable creating an atmosphere that allowed families and UHNW to open up about their focuses post covid pandemic.” A select group of exceptional companies, people, and great opportunities for the local economies partnered with UNITE Monaco sharing the same ethos of adding value to the regions, supporting trade, social and economic progress. Key figures in attendance at UNITE Monaco were James Caan CBE, famous for BBC Series Dragons Den as well as building one of Britain’s most successful funds, Christian Eidem who as well as leading Tesla in Scandinavia is a close advisor to Elon Musk, Mark Carleton a Director of Liberty Media the owners of Formula 1, Gérard Ohresser the CEO of Edmond de Rothschild Bank and many other global business figures.
The role of family offices has changed in the last 20 years, driven by the proliferation of wealth and dramatic increase in the number of millionaires, centimillionaires and billionaires around the world. There also has been a surge in the number of family offices and more sophisticated investors. This new breed of ultra-high-net-worth families in the GCC differs from the “old money” of the past. Their accumulation of wealth is typically more rapid and driven by savvy investment management or entrepreneurism. Many of those joining the ranks of the ultra-high-net-worth include money managers, former hedge fund managers and folks who generated their wealth in private equity. This represents a large population of sophisticated investors with deep networks in the startup and entrepreneurial community who are sitting on tremendous wealth (some estimates put family office total asset value around $6 trillion globally).
All hubs are set in an identical structure – VentureRock SPICs, and follow the same formula to venture building – VentureRock OS®. “90% of all early-stage startups fail in the first 3 years. This is normal we wanted to change by changing how venture capital works in early-stage investing. The VentureRock OS® is how we organize not only capital but also strategists, problem solvers and industry-specific knowledge around our portfolio ventures”, says Xander van der Heijden, General Partner at VentureRock. The novel venture building system digitizes the investment supply-chain, from cap table to KPI reporting and legal agreements, to de-risk and unlock the free flow of capital throughout ventures’ lifecycle risks through real-time audited data. Further Venturerock OS® pioneers a 72-step methodology to systematically guide ventures from early-stage startups to fully compliant scale-ups. Director of Business Development at The Private Investment Group Obediah Ayton said “I am very happy to see Venturerock showing the way venture capital funds are now being deployed post covid here in the UAE. The portfolio companies within Venturerock are some of the most professional and innovative we have seen and I have no doubt they will be a welcome asset to both the public and private sector in the Middle East.”
Who is Obediah Ayton and some of his thoughts? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., an expert in family office business, AI driven accounting services, finance and accounting. Obediah Ayton about what happens when a Family Office takes the VC model: A new breed of ultra-high-net-worth families differs from the “old money” of the past. Their accumulation of wealth is typically more rapid and driven by savvy investment management or entrepreneurism. These Family Offices are controlling the venture investment game, but desire more transparency to underlying investments than the traditional venture investing experience provides. They also want the ability to cherry-pick the best deals, meet founding team and operations.
Moreover, the principals behind the family offices have extraordinary networks of connections, which can prove invaluable for start-ups seeking customer exposure, business know-how or even further investment. Since family offices in the Middle East are independent entities and are regulated less strictly than banks, they can be much more flexible in their consideration of investments across enterprise size, geographies and asset classes. The appeal of direct investment to family offices comes from more than just the alignment of capital. Direct investments allow them to take a more hands-on approach to selecting and managing their portfolios. Investments in the sustainability space and impact investing are particularly attractive.
Obediah Ayton on how to raise money from family offices: Investment proposal: – When you have a specific project or investment opportunity, it is essential to prepare a list of suitable family offices before you contact them. Study the emotional interest within the Families history with specific areas or businesses. When creating the list, quality always beats quantity. Quality means: you should look for family investment offices which have previously invested in similar projects or are generally known for their open-minded investment style. Simply sending a generic mass mail to hundreds of family offices is rarely successful. While compiling the list already make notes about the SFOs and their investments – this will help you out later.
Right now is a great time to build close relationships with Family Offices for future capital raises! Begin Locally: If you are looking to connect with just a few family offices, the best place to begin is in your own backyard. The best method is to begin locally. These family offices are usually the easiest to initially meet and spice up a common interest. You can focus on getting to know every single family office in your city. With this base network, you are able to use it as a foundation for further outreach and referrals. But what happens if you do not know any family offices in your city or region? After all, they are submerged whales. Google is one of the best places to begin the search. If you don’t know any [family offices], start by searching Google. You will probably discover at least 2 or 3 in your area. Google search simply include your area (i.e. London) and the phrase “family offices.” Alternatively, you could search for the ultra-affluent residents of your area, and search for an associated family office.
Obediah Ayton on the new definition of a billionaire is not the net worth but in achieving change in a billion lives: We have seen family offices become much more engaged in discussions about sustainable and impact investing over the last 12 months. This is no longer seen as a ‘side project’ or preoccupation of the Next Gen, but a priority for the family as a whole. Many products are now recognised by family offices as fully-fledged investment tools that can generate good returns. New technologies such as artificial intelligence, machine learning, cryptocurrency, blockchain and even gaming have made their way onto the family office radar and into their budgets.