Leonard Ross or the rise of a real estate investment expert? Leonard Ross is an established property developer in Auckland, New Zealand. Like many property developers, Leonard has seen his fair share of up and downs over his years in a boom or bust industry. Property development is not for the faint of heart, with the key to success as Leonard sees it being – maximise the ups and minimise the downs.
The main reason why many developers opt for traditional loans from banks is the low interest rates. In the current economic scenario, all the major banks are more than willing to back property developers. The area where your business operates also has a part to play in how easily you can get a bank loan. Lenders are more favourable to developers in regions where there is short supply and more demand for property. If the developer has a good amount of presales secured and all the paperwork is in place, banks will offer the capital required. Banks are sometimes reluctant to give out large loans when the country’s economy has taken a hit. This is mainly because developers require large deposits. There are also likely to be fewer buyers in the market when the country is going through a recession. Also, developers find it increasingly difficult to sell projects based on plans, as buyers want to see the finished product before taking the plunge.
Leonard Ross real estate development tips: If you’ve been in the property development game for a while, you know that it is a fiercely competitive industry. You’ll need to make the most of all the online and offline marketing avenues available to set your brand apart. The Internet has changed the way the real estate industry functions. It’s no longer about contacting a real estate agent who will show you a couple of properties. Buyers are savvier than ever and do a lot of research online before they are ready to even contact a property developer. This is why it’s so important for your business to have an active online presence that’s curated to show your brand in the best light possible. The ideas and practices mentioned in this article are tried and tested ways to promote your developments and improve sales. Whether you’re looking to revive an old listing or are trying to sell a brand new property, these tips are meant to guide you in the right direction. It’s all about consistently networking, being active and engaging with potential buyers both online and offline. Leonard Ross is an established property developer in Auckland, New Zealand.
Gone are the days when a sleek website with a link on the homepage to “Invest Now” would bring you sales. Unless you have already established trust with your potential buyer through some other avenue, this is not likely to work. Purchasing a property is a big investment, so a simple call to action will not bring your results. It’s a better idea to design your website in such a way that it delivers value to your target audience. There’s a good chance that they are visiting it to find out more about your company. So use your site as a way to communicate your story. Have short write-ups about how your company was started, its goals and objectives, and the people who work there. Be sure to convey how you differ from other property developers and talk about what you uniquely bring to the table. Another great way to build trust is by showing past projects that have been successfully completed by your company.