Premium Adwords agency Boca Raton? Often advertisers think that to increase their sales they have to buy new keywords. While this is true, it is at least as important to make sure you have the maximum market share on the keywords for which you are the most profitable (beyond branded traffic of course)! The best way to make sure you don’t lose any opportunity is to monitor the Impression Share you have on Google Ads SERPs. Lost impressions represent missed opportunities on searches related to the keywords you choose to bid on. You need to focus on the top 10 campaigns and check the market shares of your competitors and monitor closely when you are not shown. On average, 94% of SEISO users are seeing that they are not always present on their top search terms SERP when they run their first audit.
Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s vital to optimize for how people ask questions when they speak into devices, as opposed to how they type out their searches. Essentially, your customers use more long-tail keywords when doing voice searches compared with regular search. Because of this, you’ll also have to adjust the SEO of your content to fit the more conversational tone of someone speaking. For example, you’ll want to account for the traditional question starters (who, what, when, where, why and how). It’s also crucial to consider user intent when optimizing for voice, as these searches are most often performed when the user needs a specific piece of information. If they’re baking and ask Alexa to convert tablespoons to cups, they’re expecting a quick and useful answer. If a potential customer uses voice search to ask what your business’s hours are, this information should also be readily available.
It used to be that people found local businesses through the printed Yellow Pages directory (to our surprise, they still exist, lol). But in the 21st century, online directories have become the ubiquitous norm. We’ve all used Yelp to find good eats, and there are hundreds more online directories these days. These directories are termed “citations” in the SEO world and are said to account for >10% of local ranking factors. So you definitely want to be listed in as many of these as possible, and more importantly, to be accurately listed in each citation.
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
Local SEO is an ideal way to promote your business’ visibility on location-based searches. It helps your business get found online by local prospects. This type of SEO becomes exceptionally important if you have a business that provides a service in a specific locality. According to HubSpot, 72% of people who did a local search visited a store within 5 miles. It shows how effective local SEO is.
The initial investment you make towards an affordable search engine optimization package will not break your bank. The best thing about it is that you will see results. Often times, by simply optimizing the user experience we can increase conversion rates, so essentially your website is getting more orders from your existing traffic. Another important element worth mentioning is you will have zero penalties from Google. When you opt for a cheap SEO service, where you are offered a small initial cost, you will not see any results, but rather a headache and empty promises. Google penalties may also be incurred due to their unsophisticated SEO tactics. The results will be much more expensive to fix later.
Developing a brand new PPC or Google Ads account is time-consuming (to do it right). Since we do not require a long-term contract, we charge a one-time set-up fee for new Google Ads or PPC accounts. Set-up fees range from $500 to $5,000, depending on the size and number of campaigns being built. There is no set-up fee for existing (optimized) PPC accounts. Each month, you’ll be billed directly from the paid search advertising platform we have your ads running on (Google, Facebook, Bing, etc). In addition, you’ll pay CAE Marketing a monthly management fee for managing and optimizing your PPC account(s) on those ad networks. The PPC management fees below are based on an the average time spent managing campaigns given their size. Read extra details on read more here.
Local SEO localizes your home business when you add the location-specific information to the directory listing, such as the country, region, or town. Your company name, address and contact phone number also referred to as (NAP) should be consistent across all your local directory listings. With SEO, you are assured that you will be listed on Google My Business, which acts as an enabler in maximizing your home business reach to local searches. Additionally, you can get quality backlinks, and local people within your proximity can find you easily.
Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank.
If your business isn’t optimised for local search, you could be missing out on more than 70% of potential customers. In short, if you want to stay relevant to your customers, local SEO is critical. Google is getting smarter; it is now easier than ever to attract users by location. Not sure how to start your local SEO efforts? We’ve compiled 7 Local SEO tips to get you started on your road to local visibility. Local SEO is still in its infancy. Less than 30% of businesses tailor their SEO towards local search. Businesses who take action now are going to gain a competitive edge over those who are optimising for generic search terms and neglecting Local SEO. Take advantage of lucrative local searches by implementing these 7 tips of improved local SEO today.
Noticing users from strange locations clicking on your ads? Presuming your location targeting is correct, this is likely due to one pesky hidden campaign setting. When you create a new campaign the default location targeting setting is set to target users “In, regularly in, or show interest in your targeted locations”. The problem with this is, I don’t care if someone in another location has spent a few hours binging YouTube documentaries on the history of Vikings in Ireland. They’re very unlikely to avail of the services of an emergency plumber in Belfast if they’re currently located in Timbuktu. To fix this, simply change the setting to “People in, or regularly in your target locations”. This can be found by selecting your campaign, clicking on settings, expand your location settings, and click on “Location Options”. Once here, you can edit your setting and click save. You should now no longer receive clicks on this campaign from users outside your target areas. See extra information at caemarketing.com.
If you land a featured snippet, you have an advantage over other websites. The visibility alone could pay off for your company. Yes, some searchers won’t click when the featured snippet answers their questions, but you get the benefit of any clicks it does attract. Different types of content, including a paragraph, table, list, chart, etc., are eligible for featured snippets. In 2020, Ahrefs, which has more than 110 million keywords in its database, released detailed findings from its featured snippets research. One interesting finding is that 12.3% of queries return SERPs with a featured snippet. I think that means there are plenty of opportunities to earn a spot for relevant terms.a chart from ahrefs study showing the finding that only 123 percent of all queries have a featured snippet.