The ascent of a PR media leadership expert : Izadeli Montalvo: To reach and connect with a rapidly growing and influential audience, brands should develop Spanish content that is authentic, culturally relevant, and engaging. Social media has become a centerpiece of the U.S. Latino experience, with studies showing 77% using platforms like YouTube, Facebook and Instagram at high rates driven by desires to connect with Latino culture and find Spanish language content. According to Montalvo,”86% of U.S. Latino smartphone users want Spanish and bilingual content. On sites like TikTok, over 75% share content about their Latino heritage.” She added, “This high engagement converts to influence, with Latinos spending almost 10 hours daily on mobile and being 1.4x more likely to purchase from social channels.” Montalvo concludes that developing Spanish content should be an urgent priority for all brands, saying: “With the right cultural insight, you can create viral content without advanced language skills.” Read extra details at Iza Montalvo
Our PR & branding strategies help you build or rebuild your brand and connect with your target audience in a way that is memorable. Our mission is to position our clients to win, shine and become the go-to leaders in their industries. I am an award-winning bilingual journalist, cross-cultural communication consultant, entrepreneur and neurodiverse warrior mom. With a wealth of experience in leadership roles within the media, PR and communication industry, I have provided expert advice to members of the U.S. Congress, thought leaders, small businesses, and non-profit organizations.
Entrepreneurship is a trend that has been growing over the years. The world is changing and so are the opportunities. Entrepreneurs have always been a part of this change, they have created new markets, new technologies and new ways of living. Entrepreneurship provides many opportunities for those who are willing to take risks and follow their dreams. Entrepreneurship is not only about starting your own business, it’s also about becoming an innovator in the workplace. Entrepreneurs are the ones who take initiative and create something new. They create jobs, build companies, and make the world a better place with their ideas. But what does the future of entrepreneurship look like? Entrepreneurship is not just about startups anymore. It’s about innovation, technology, and emerging markets. The world has changed a lot in recent years and so have the opportunities for entrepreneurs to succeed in it.
Having a global presence is key for brands looking to expand their reach and increase revenue. But simply translating English content does not cut it. To truly resonate with international audiences, brands need bilingual content that speaks to consumers in their native language. What is Bilingual Content and Why Does it Matter? Bilingual content refers to any type of content, including websites, ads, social posts, newsletters and more, presented in two or more languages. This allows brands to effectively communicate with diverse communities.
It is not just about startups anymore. Entrepreneurship has evolved over the past decade and it is now a global phenomenon. With emerging markets, opportunities, and funding, entrepreneurship has become a way of life for many people.Entrepreneurship is no longer limited to startups. It has become a way of life for many people all around the world. Emerging markets and opportunities have made entrepreneurship an attractive option for many people who want to make their mark in the world and innovate with technology. Entrepreneurship is not just about the idea, it’s about the execution. Entrepreneurship is one of the most popular career choices today. It has been rated as one of the best jobs in America by Forbes. Entrepreneurship is a way to create opportunities for oneself and for others. It provides people with an opportunity to explore their own potential and to develop their entrepreneurial skills.
Meet Izadeli Montalvo and some of her media thoughts: Don’t listen to those who tell you you can’t. You know best what you can and what you can’t. You must want to make money on your own in your field. You need to want to sell goods or services to make money. It all depends on what you want and not what others tell you. Do not let yourself be influenced by such negative opinions, but choose to start on the road with positive thinking, which will give you a broader view on all the opportunities that may arise. Wrong! Nobody is perfect and you can’t even do everything perfectly, even if you want it. Mistakes are always a good experience, which can help you in the future and from which you can learn a lot. But be careful not to repeat them, because this is important. Learn how to fix what you have broken so that in the future there are no such errors anymore. Although at first you might be discouraged, don’t do it! Just think about the good side of things and what you can improve at your business through the things you learned from this experience, to make mistakes. Read how to reduce risks when you start a business. See even more information at Iza Montalvo.
So what does it mean to bring on an individual or family investor in lieu of going the traditional VC route? These individuals often wish to stay in the venture investment game, but desire more transparency to underlying investments than the traditional venture investing experience provides. They also want the ability to cherry-pick the best deals. In addition, they want to avoid paying the typical “2 and 20” — a deal structure that requires investors to pay a 2 percent annual fee (some as high as 3 percent) to the VC firm on top of the 20 percent return on investment. This is why we’re seeing more of the mega-wealthy groups in the region move away from only investing in private equity funds to increasingly working with their family offices to find the right types of direct investments that fit their long-term wealth-generation strategies.
Iza Montalvo on on leadership training : It is crucial for all businesses to do whatever they can to stay ahead of the competition, and corporate training can be a great way to do that. The new skills that your employees will learn when going through this training will help you to gain the edge you need to survive in a competitive marketplace. There are many different ways that a business can gain this sort of advantage, but this is definitely one of the more effective options that you will have to choose from. Improving the skills of your staff is one of the best things you can do to make yourself stand out among the other companies in your industry.
If you aim for the former group, you should consider everything carefully. Some no-tax jurisdictions are changing their policies fast. They are starting to impose taxes and regulations on certain kinds of income and business activities. And some places have a really bad reputation in the business world. These are the ones you should avoid. Bad-reputation jurisdictions would cost you a hard time opening a bank account and running your company. In particular, banks in Singapore or Hong Kong are very concerned about opening an account for companies in tax havens. The same goes with customers and clients. They would also be concerned to do business with your company if it is incorporated in such jurisdictions.
Get to know Izadeli Montalvo and some of her communication industry accomplishments: Once you have written a development area for each segment, you can then start to rate yourself out of 10 on these skills (The band closest to the centre being a 1, and the outer band being a 10) – be as honest as you can! Completing these on a weekly or monthly basis can help you to keep track of your skills and make it easier to see how far you have come. Recognising your areas of development can only encourage you to keep achieving! If you find it hard to recognise your strengths or weaknesses, another way is to try to understand how others see you. Ask those around you what adjectives they associate with you, how they experience interactions with you, and where they think your strengths and weaknesses lie. Start to apply their feedback, and see how it affects your personal development… This is a great start to evaluating yourself! Read more details at Izadeli Montalvo.