Best swimsuit fashion tips today? For her new Fall collection, it was a shimmery gold Lurex, which she spliced with black-and-white stripes on a pair of high-rise bottoms. Once the fabrics and designs are finalized, the swimsuits are produced in small batches in New Jersey, which means less waste, less energy, and less leftover stock. Since she obviously can’t reproduce the fabrics, each style is a limited edition; once it’s gone, it’s really gone. Giejo’s wallet-friendly prices, which range from $99 for bottoms to $195 for a maillot, make it easier to stock up on a new print every summer. Sabharwal recently launched a collaboration with Madewell and has several exciting projects in the works, including new technology that will allow her to experiment with printing on solid vintage fabrics. For women who want comfortable, sexy swimsuits with a sustainable backstory, Giejo is bound to become a go-to. You can shop the current collection now at shopgiejo.com.
Bright, casual and sexy, Free People is clothing’s answer to Anthropologie (its sister company). Surfer girls and sun worshippers alike will find their home here, where each piece displays a unique concept and colour palette. Although born out of West Philadelphia, the relaxed Cali vibe of this brand is undeniable. For the ultimate bombshell look, there’s nowhere better than Monday Swimwear. Conceptualised around the notion that if you’re in a bikini on a Monday, life must be good, it’s a brand that’s focused on making the wearer feel sexy and feminine. Discover additional details at designer swimwear.
If you’re anything like us, you’ve got a drawer filled with favorite swimwear from seasons past, ranging anywhere from tie-dyed tops to color blocked bottoms. Well, get this: Those patterned pieces can play a major part in helping you stand out from the crowd this season…in a whole new way. Instead of wearing one straight-from-the-store bikini, we’re all about mixing and matching different tops and bottoms to create a unique-to-you look. Not super confident in your print-pairing? Create a cool connection by choosing a common color way or motif. For example, the micro-print on a Basta Surf top is the perfect pint-size match for bold sea foam green stripes from Target. Tropical florals in varying colors from Pret-a-Surf and Rosa Swim show how to double up on one design, as do spotty separates from Guess and BCA. Of course, we wouldn’t expect you to take our word for it—click through to see our favorite 10 bikini pairings for yourself!
What does the collection represent to you? Everything that is missing in the swim market. I tried to address what my friends and I were looking for, because, honestly, the giejo girl is me and all of my girlfriends, too. I thought of spring break and how I would rather die than be caught on the beach in the same suit as another girl. I was also very price-conscious (I’m so sick of having to hit the sales to get designer attire). Girls today don’t wear head-to-toe designer and usually wear a mix of high and low, so why don’t we have that option with our swim? What is the price range? Where will it be sold? The collection ranges from $76-$88 for bottoms and $96-$108 for tops and will be available at Dagny & Barstow as well as Creatures of Comfort in the city, Dear Fieldbinder in Brooklyn, Madison in California at their LA, Malibu and Beverly Hills locations, and Tenet in South Hampton, as well as my e-commerce site shopgiejo.com.